The Just For Me!™ hair care brand makes products for all hair types. We've got you covered! Check out our full line of products formulated for your special hair care needs. Soft & Beautiful® Just For Me™ is America's #1 children's multi cultural haircare brand. It has been trusted by moms for more than a decade. Just For Me!™ recognizes the need for a mild and gentle hair manageability solution that lasts. Now Just For Me!™ offers Texture Softener™, a new haircare solution that provides worry-free manageability.