L'Oreal Professionnel Majirel Permanent Hair Colour 7.35 Golden Mahogany Blonde is one of the brand's most popular products. It provides up to 3 levels of lift and 100% white coverage for a range of over 100 shades. Its highly advanced formula protects hair fibres while delivering intense colour from roots to ends. Incell and Ionene G help make hair up to 45% more conditioned after the colour treatment. It also has attractive and recyclable packaging that is colour-coded for convenience. Plus, try the Maji Contrast, GLOW and Cool Inforced ranges for a classic, iconic look. Average development time is 35 minutes, depending on hair type and thickness.