Transform your hair with L'Oreal Professionnel Majirel High Lift Permanent Hair Colour Ash. This one-step dye offers a range of blonde tones, from ultra-cool to luminous platinum, with up to 4.5 levels of lift and an anti-brassiness effect for a stunning icy-cool finish. Enhanced with Ionène G™ and Incell™ technology, your hair will feel silky soft. Please note you may receive either current or old packaging.